Feb 07, 2013
from 06:00 PM to 07:30 PM
|Where||Lecture Theatre, Trinity Hall|
|Contact Name||Joe Gladstone|
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Mr Rory Sutherland (TED Speaker and Vice-Chairman, Ogilvy Group) will be giving a talk on 7 February on the topic of behavioural economics within marketing and consumer advertising. The talk is organised by the Cambridge University Behavioural Economics Society (CUBES).
One of the most highly watched TED speakers, and Vice-Chairman of Ogilvy Group, Mr. Rory Sutherland is widely respected as the UK's leading advertising guru. Mr. Sutherland has a passion for his work that is most evident through his many TED speeches, all of which are both insightful and thoroughly entertaining.
An immediate understanding of the possibilities of digital technology and the Internet powered Mr. Sutherland's meteoric rise. He continues to provide insight into advertising in the age of the Internet and social media through his blog at Campaign's Brand Republic site, his column "The Wiki Man" at The Spectator and his busy Twitter account. Most recently, Mr.
Sutherland has been developing his interest in behavioural economics to lead an advertising revolution in brand identities, designing cutting-edge, interactive campaigns that blur the line between advertising and entertainment.
The talk will be followed by an informal drinks reception with Mr. Sutherland, where you can get the chance to speak to him about his work and interests.
There will also be representatives from the sponsors for the talk, Ernst & Young, at the reception following the event.
There is no charge for the event and there is no need to register.